A Backlink is a hyperlink from another website that points to a page on your website. Search engines treat backlinks as a vote of confidence — the more relevant, trustworthy sites that link to you, the more authority Google assigns your page.
One backlink from a respected, relevant industry site is worth far more than dozens of links from low-quality or unrelated websites — and low-quality link schemes can actively harm rankings.
"Backlinks are the internet's word-of-mouth — Google listens to who's recommending you."
Want help putting this into practice? Our SEO Services team can walk you through it.