What is Logo Design?

Logo Design is the process of creating a simple, distinctive visual mark — a symbol, wordmark or combination of both — that represents a business and helps customers recognize it instantly across a website, packaging, signage and social media.

Why a Logo Matters More Than It Looks

A logo is often the very first visual impression a potential customer forms of a business — before they read a single word of your website copy, they've already judged your logo.

What Makes a Logo Effective

• Simple enough to be recognizable at any size, from a favicon to a signboard
• Distinctive enough to stand apart from competitors in the same industry
• Versatile — works equally well in color and single-color print
• Timeless rather than chasing a passing design trend

Logo Design vs Brand Identity

A logo is one piece of a much larger system — brand identity includes the logo plus color palette, typography, tone of voice and visual style used consistently everywhere.

Want help putting this into practice? Our Logo Design Services team can walk you through it.