What is Conversion Rate?

Conversion Rate is the percentage of website visitors who complete a specific goal submitting a contact form, making a purchase, or calling your business out of total visitors to that page.

The Conversion Rate Formula

Conversion Rate = (Conversions ÷ Total Visitors) × 100. A landing page visited by 500 people that generates 25 enquiries has a 5% conversion rate.

What Improves Conversion Rate

• A clear, singular call-to-action per page
• Fast page load speed — every extra second of delay reduces conversions
• Trust signals — testimonials, reviews, recognizable client logos
• Simple, short forms that don't ask for unnecessary information

"More traffic is only useful if your website is built to convert it."

Want help putting this into practice? Our Social Media Marketing team can walk you through it.