A Landing Page is a focused, standalone webpage built around one specific goal usually to capture a lead or drive a sale that a visitor "lands" on after clicking an ad, email link or social media post.
A homepage introduces your whole business and links to many sections. A landing page removes distractions no full navigation, no unrelated links and focuses entirely on one offer and one call-to-action.
Landing pages are essential for paid campaigns Google Ads, Facebook Ads or email marketing all perform better when they point to a dedicated landing page instead of a generic homepage.
Want help putting this into practice? Our Google Ads team can walk you through it.