What is PPC (Pay-Per-Click)?

PPC (Pay-Per-Click) is an online advertising model where a business pays a fee each time someone clicks on their ad rather than paying a flat fee for the ad to simply be shown. Google Ads is the most common PPC platform.

How PPC Pricing Works

Advertisers bid on keywords, and an auction system (combined with ad quality) determines which ad shows and how much it costs per click meaning cost varies significantly by industry and competition.

Why Businesses Use PPC

• Immediate visibility — unlike SEO, results appear the moment a campaign launches
• Precise targeting by location, device, time of day and audience
• Full control over budget with the ability to pause anytime
• Measurable ROI — every click and conversion is trackable

Want help putting this into practice? Our Google Ads team can walk you through it.